What if the Car Thing could stream music without the help of a phone, perhaps with built-in speakers so you can take it out of your car if you want? Or what if Spotify bought a company like Mighty, and tried to offer an iPod Shuffle-type device of its own? There are lots of options, it’s really just a matter of spending the money and trying it.
Spotify, as one of the biggest streaming services in the world, is in a unique position to fill that niche, and maybe even make it popular again. The iPod is dead, but I don’t think the desire for dedicated music devices ever fully went away. Paired with an iOS or Android device for data and connection to the Spotify app, the Car Thing was aimed at Spotify Premium subscribers with these needs and offered a touchscreen, a knob for navigation, voice control features, and four user-configurable buttons for fast access to areas such as favorite music, podcasts, or playlists.What if Spotify just sold a cheap music player like the Mighty Vibe? Mighty It was designed to be an in-car dash-mounted music and podcast player to provide a more seamless and personalized listening experience, especially in the large number of cars that do not support modern in-car infotainment systems or Apple CarPlay. This initiative has unlocked helpful learnings, and we remain focused on the car as an important place for audio.Īnnounced in April last year, the short-lived device first went on sale in the United States in February for $89.99. Existing devices will perform as intended. The change was announced as part of Spotify's latest earnings release for shareholders, which said that developing the Car Thing cost €31 million (approximately $32 million USD) and that its overall gross margin was "negatively impacted by our decision to stop manufacturing Car Thing." Spotify told TechCrunch:īased on several factors, including product demand and supply chain issues, we have decided to stop further production of Car Thing units. Spotify has unceremoniously stopped making the dash-mounted "Car Thing," its first hardware device, the company announced this week.
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